CPW200 Monday, April 12, 1999  4:00 PM  
Fresh Samantha, Inc.    Consumer Products/Services  

FOUR YEARS OF HIGHER EDUCATION AND THE ONLY JOB YOU HAVEN`T BEEN TURNED DOWN FOR INVOLVES A MOP AND A PLASTIC HAT?!!??

Fresh Samantha, the Yummy Juice Company from Maine, Introduces ''The Happily Rejected Program'' To Lift College Students` Spirits During Their Grueling Job Search

(CPWire) April 12, 1999 -- Armed with a Bachelor`s degree and a fully embellished resume, your self esteem is ripping at the seams from potential employers respectively declining your services. You can`t bear to read one more rejection letter. Yet from your stomach a wave of happiness arrives, you feel
free, your worries are gone, your toe begins to tap and you let out a yell! Whooooooaaaaaaaaaaahhhhh!

With some help from Seinfeld`s Kramer and Mother Nature, Fresh Samantha Inc. has come up with a way to lift college student`s spirits during their stressful job search -- ''The Happily Rejected Program.'' All graduating students need to do is send in a rejection letter from a perspective employer and in turn, all unemployed students will get a coupon for free bottle of Oh, Happy Day -- Fresh Samantha`s newest juice made from apple juice, bananas, blackberries and a dash of St. John`s Wort added to lift the spirits. For inspiration, a picture of America`s unemployed hero, Cosmo Kramer will be included. All you have to do is send proof and return address to:

''Fresh Samantha`s Happily Rejected Program''
c/o 304 Hudson Street -- 7th Floor
New York, NY 10013

Note: Available to the first 500. Deadline for entries is July 31, 1999.

''This is a fun way for college students to realize that rejection letters are just a bump in the road and have no bearing on their future successes,'' explained Doug Levin, CEO and founder of Fresh Samantha.

Headquartered in Saco, Maine, Fresh Samantha Inc. is the premier supplier of super-premium all-natural juices with a product line of fun and funky fruit and vegetable juices, including Classics like Orange and Grapefruit; Body Zoomers such as Super Juice and Desperately Seeking C; Smoothies such as Banana Strawberry, Mango Mama, Raspberry Dream and now, a Soy Shake. Check out the Fresh Samantha website for information and cool products at http://www.freshsamantha.com.

Doug Levin, CEO of Fresh Samantha, is available for interview.


Source:
Fresh Samantha, Inc.

Contact:
Lorraine Gimblett
(212) 645-6900
cpwire.com