Opinioneering Corporation: News Release Backgrounder

Accompanies Collegiate Presswire Story #593 from Opinioneering Corp.

DALLAS, TX--(COLLEGIATE PRESSWIRE)--Oct. 2, 2000--Opinioneering(TM) Corporation and Consensus Builder(SM) - Based in Dallas, Texas, Opinioneering Corporation is a leading-edge Internet innovator in the field of closed-loop communication. Its Web-based service offering, Consensus Builder(SM) (CB), allows any number of participants to share opinions relative to any given topic in real time. Participants vote on existing opinions and/or enter their own unique ideas; reaching consensus relative to that specific topic and thereby “closing the communication loop”. CB is an interactive solution currently utilized in media portals as well as in B2B, B2C and employer to employee Internet/Intranet applications. For more information: www.opinioneering.com

Wake Forest University - located in Winston-Salem, North Carolina, Wake Forest is the site of the second presidential debate to be held in Wait Chapel on Wednesday, October 11. A team of Wake students is monitoring the CB opinion sessions and designed the initial topics. They plan to take popular and unique questions to the candidates’ attention and use CB’s e-mail system to respond with the official campaign responses. For more information on the university and student team leaders, please visit: http://debate.wfu.edu

Jeff Zucker, Chairman and CEO: Previously, Zucker served as President and Director of IYC, Inc., a privately held strategic consulting and product design company specializing in the hi-tech/electronic commerce and health care industries. From 1992-1994, Mr. Zucker worked for Ross Perot in various public policy-related leadership capacities and investigated the then-Internet’s capacity to enhance public input and governmental accountability measures, thus forming the genesis of Opinioneering’s mission statement. Prior to 1992, Mr. Zucker was an officer with The Toronto-Dominion Bank in New York.

Tom Heatherington, President & COO: Mr. Heatherington is the former President of Netcom Interactive, which he led to become Netcom’s most profitable division and one of the largest domain hosting companies in the world. Prior to Netcom, Mr. Heatherington co-founded and served as President of PICnet, one of the first and most progressive ISPs in the nation. Netcom acquired PICnet in 1995. PICnet developed the first template-based Web site creation tool in the U.S. and broadcast the first professional sporting event in Internet history in association with AudioNet (now broadcast.com/Yahoo!) and delivered the first ''Wireless e-mail'' service (with Web-based filtering) as a partner with PageMart. Mr. Heatherington is the author of The Complete Small Business Internet Guide (MacMillan/QUE).

Mirroring Instructions: To have the presidential opinion sessions appear in your web site for free, please visit: www.opinioneering.com/mirror.

Wake Student Interviews: To speak directly with the student team leaders, please contact the Wake Forest University Press Relations department at: (336)-758-5237

Opinioneering Corporation
14110 North Dallas Parkway Suite 300
Dallas, Texas 75240
Bus: 972-490-4910
Fax: 972-490-0619
www.opinioneering.com

Note: An electronic copy of this backgrounder can be found at: www.opinioneering.com/media/information.html