Travel
Mr. Youth Set to Launch JetBlue Airways' First Student Ambassador Program; Inaugural program to launch in Boston at CollegeFest 2005, September 17th
Source: Mr. Youth
Sep 15, 2005, 11:15

NEW YORK--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Sept. 15, 2005--Mr. Youth announced their newest client today, JetBlue Airways. The low-cost, low-fare carrier will utilize Mr. Youth`s college marketing expertise to develop the airline`s first-ever student ambassador program,''CrewBlue.'' CrewBlue will launch on September 17th at Boston`s 20th annual CollegeFest event. CrewBlue student ambassadors will be on hand at CollegeFest along with JetBlue`s traveling Airstream mobile vehicle BlueBetty, a mobile marketing unit which replicates much of the JetBlue on-board experience, to promote the airline to the more than 15,000 students expected to attend.

JetBlue`s student ambassadors will focus on the country`s number one college market, Boston. Nineteen student ambassadors will be recruited by Mr. Youth, throughout the Boston area schools to promote JetBlue through a variety of guerilla marketing tactics, events and word of mouth activities on their respective campuses. Marketing activities will focus on educating students on the benefits of flying JetBlue and on the ten current destinations flown nonstop from Boston`s Logan International Airport.

''JetBlue is excited to partner with Mr. Youth to provide outreach and marketing to an important demographic as our college customers,'' said Andrea Spiegel, Vice President of Sales and Marketing for JetBlue. ''Since Boston is the number one market of college students, it was the ideal location to launch our college marketing efforts.

To make planning travel to each destination easy and even more enticing, a pocket sized guide called ''The Lil` Blue Book'' was created. The Blue Book will serve as a guide to eat, hang, see and move with JetBlue. The hip, entertaining guide is sure to become a staple for Boston students and will further convey the unique and fun experience of traveling on JetBlue.

The Blue Book will be distributed in 15,000 gift bags given away during CollegeFest, as well as serve as premium giveaways distributed by student ambassadors throughout the fall semester. Additionally, CrewBlue activities throughout the semester include:

Extensive guerilla marketing campaign: Student ambassadors will have a variety of resources at their disposal to creatively bring the JetBlue brand to their campus. Street chalking, posters, flyers and traditional guerilla marketing tactics will also be executed.

-- BlueDestination events: Student ambassadors will help host events on their campuses in partnership with local student groups or establishments. Events will serve to educate students on a particular destination(s) that JetBlue travels to from Boston. Events will also feature the airline`s signature snack, Terra Blue potato chips, premium giveaways and free travel on the low-cost, low-fare carrier.

-- BlueBetty: JetBlue`s Airstream mobile marketing vehicle will be making its rounds on Boston campuses this fall allowing students to hop on board and experience the uniqueness of JetBlue travel first hand. Student Ambassadors will help create buzz on their campuses for BlueBetty`s appearance and drive traffic to the vehicle.

-- CollegeFest `05: As an associate sponsor of this year`s CollegeFest event held at The Hynes convention center, JetBlue will be front and center, bringing BlueBetty to the more than 15,000 students expected to attend.

New York City-based Mr. Youth LLC handles all creative, logistical, and media elements for the JetBlue student ambassador program. Mr. Youth has also licensed its proprietary ''Rep Ware'' rep management software to foster an interactive community of JetBlue ambassadors who are connected with Mr. Youth, JetBlue, and themselves through various messaging, blogging, scheduling and other productivity and communication tools.

JetBlue currently serves Fort Lauderdale, Fort Myers, Orlando and Tampa, Florida; Long Beach, Oakland and San Jose, California; Denver, Colorado; Las Vegas, Nevada and Seattle, Washington from Boston`s Logan International Airport.


About JetBlue

JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 80 new Airbus A320 aircraft and plans to add five additional A320s and eight Embraer E190s to its fleet in 2005. Based at New York City`s John F. Kennedy International Airport, JetBlue currently operates 316 flights a day and serves 32 destinations in 13 states, Puerto Rico, the Dominican Republic and The Bahamas. JetBlue plans to start daily nonstop service from Newark, NJ to Fort Lauderdale and Orlando on October 5, 2005, to West Palm Beach, Tampa and Fort Myers on October 19, 2005, and to San Juan, PR on November 17, 2005.

All JetBlue aircraft feature roomy leather seats; all equipped with an in-seat digital entertainment system offering up to 36 channels of free DIRECTV(R) programming - no other airline offers more live satellite TV options. On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight is also available.*

With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For more information, schedules and fares, please visit www.jetblue.com or call JetBlue reservations at 1-800-JETBLUE (538-2583), 1-888-538-2583 if calling from Puerto Rico, or 1-200-9898 if calling from the Dominican Republic.

* DIRECTV(R) service is not available on flights between JFK or Newark and Puerto Rico or the Dominican Republic; however, FOX InFlight is offered complimentary on these routes.


About Mr. Youth(R) LLC

Mr. Youth(R) leverages critical relationships and unparalleled experience to provide marketing, partnership, and promotional solutions to corporate marketers looking to reach the elusive 14-22 demographic. Mr. Youth serves as a powerful resource in the development and execution of promotional tactics built to build brand awareness, drive retail traffic, create buzz, and generate PR
coverage.

Mr. Youth(R), a PROMO 100 company, is one of the nation`s fastest growing promotional firms. In 2004, Mr. Youth(R) was awarded with the prestigious International Globes Award for Best Use Of Event Marketing in the world. In 2005, Mr. Youth was ranked #6 in the nation by PROMO Magazine for ''Quality Of Work'' in Promotional Marketing and one of the top 5 fastest growing agencies in the nation.

Mr. Youth`s(R) proprietary marketing properties include the TKO Campus Technology Tour (www.TKOTour.com), operated in partnership with the Consumer Electronics Association and CollegeFest(R) (www.CollegeFest.com), the nation`s largest college marketing event.


For more information on Mr. Youth, please visit www.MrYouth.com.

© Copyright 2004 Collegiate Presswire, Inc. and Mr. Youth