Consumer
Party City Opens 15 Temporary "Halloween Costume Warehouse" Stores; Partners with Lions Gate Films' SAW II
Source: Party City Corporation
Sep 19, 2005, 17:15

ROCKAWAY, N.J.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Sept. 19, 2005--Party City Corporation, (Nasdaq: PCTY), America`s largest party goods retail chain, has opened 15 temporary Halloween stores under the name ''Halloween Costume Warehouse.''    (www.halloweencostumewarehouse.com) The stores are open now through early November at select locations around the country. As part of the stores` launch, Party City Corporation is partnering with Lions Gate Films in a sweepstakes to promote the highly anticipated horror film, SAW II, which will be released nationwide on October 28, 2005.

''The Halloween Costume Warehouse provides customers with a shopping experience that is totally Halloween,'' says Lisa Laube, Party City`s Chief Merchandising Officer. ''Our new concept offers great value and features a broad assortment of ghoulish costumes, spine-chilling decorations and haunting accessories. Halloween Costume Warehouse will be a great place to shop for the large numbers of teens and young adults who traditionally celebrate Halloween as a major event.''

Halloween Costume Warehouse represents Party City`s first venture into the temporary holiday store category. The new stores are primarily in markets not served by one of Party City`s nearly 500 existing locations. Of the 15 temporary stores, 10 are owned and operated by Party City and five are owned and run by existing franchisees.

As part of the Party City/Lions Gate promotion, one lucky contestant will win a private screening of SAW II. The winner and 50 friends will get a chance to witness the horror in person at their local movie theater as well as get a bloody big bag of swag. Shoppers could also win a special edition of the original SAW on DVD, ring tones from the movie, tattoos, and other gory movie related swag at the Halloween Costume Warehouse store locations.

Starting October 1st, customers will be able to enter to win the sweepstakes at www.saw2.com/halloweenwarehouse

Halloween Costume Warehouse Locations:
615 Farmington Ave., Bristol, CT 06010
720 Wolcott St., Waterbury, CT 06720
12410 Amargosa Rd., Suite A - Victorville, CA
Town Gate Center (12625 Frederick St., Suite D2) - Moreno Valley, CA
Falcon Ridge Shopping Center (15242 Summit) - Fontana, CA
Tuskatella Shopping Center (1349 E Katella Ave.) - Orange, CA
The Willows (1975 Diamond Blvd., Suite E-360) - Concord, CA
1830 S. La Cienega Blvd. - Los Angeles, CA
Fairfield Commons (98 Wadsworth Blvd., #115) - Lakewood, CO
Brookhill Shopping Center (6815 88th Ave.) - Westminster, CO
Oakland Plaza (360 John R Rd.) - Troy, MI
1610 E. Battlefield Rd., Springfield, MO 65802
105 Gateway Drive, Mechanicsburg, PA 17055
3665 S Rainbow Blvd., Suite 101 - Las Vegas, NV
5400 Clinton Highway, Knoxville, TN 37912


About Party City:

Party City Corporation is America`s largest party goods chain. Party City currently operates 249 Company-owned stores and has 248 franchise stores in the United States and Puerto Rico. To learn more about Party City, call 1-800-477-4841 or visit the Company`s website at https://www.partycity.com.


About Lions Gate Films:

Lions Gate Films is the motion picture acquisition, production and distribution arm of Lions Gate Entertainment (NYSE and TSX: LGF). Lions Gate is the premier independent producer and distributor of motion pictures, television programming, home entertainment, family entertainment and video-on-demand content. Lions Gate`s prestigious and prolific library is a valuable source of reliable and recurring revenue and serves as a foundation for the continued growth of the Company`s core businesses. The Lions Gate brand name is synonymous with original, daring, quality entertainment in markets around the globe.


Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause our actual results in future periods to differ materially from forecasted results. Those risks and uncertainties include, among other things, the effect of price and product competition in the party goods industry in general and in our specific market areas, our ability to anticipate customer demand for products and to design and develop products that will appeal to our customers, our ability to open new stores successfully and/or to identify, execute and integrate acquisitions and to realize synergies, the availability and terms of capital to fund capital improvements, acquisitions and ongoing operations, our ability to manage successfully our franchise program, our ability to improve our fundamental business processes and reduce costs throughout our organization, our ability to attract and retain qualified personnel, changes in costs of goods and services and economic conditions in general. Please see our filings with the Securities and Exchange Commission for a more complete discussion and analysis of these and other risks and uncertainties. You are cautioned not to place undue reliance on such forward-looking statements, which are made as of the date of this release, and we have no obligation or intention to update or revise such forward-looking statements.

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