Sports
Jelly Belly Intros Sport Beans
Source: Jelly Belly Candy Company
Oct 19, 2005, 15:04

Energizing Jelly Beans Fuel the Body During Exercise

FAIRFIELD, Calif.--(COLLEGIATE PRESSWIRE)--Oct. 19, 2005--When Jelly Belly Candy Company re-engineered the traditional jelly bean by creating Jelly Belly(R) beans, the world was amazed. Now the company has set its sights on today's college athletes and fitness-minded students with new Sport Beans(TM) -- a first-of-its-kind jelly bean formulated to energize the body during exercise.

Sport Beans jelly beans, made in Lemon Lime and Orange flavors, are larger, traditional jelly beans with something extra. Each one-ounce serving contains 25 grams of carbohydrates, vitamins C and E, and 120mg of electrolytes to boost energy and help maintain hydration. A serving has 100 calories.

Consuming carbohydrates and electrolytes during exercise lasting about 60 minutes or longer prevents fatigue and boosts performance, according to many scientific studies and the American College of Sports Medicine, a leading professional organization on sports performance.

The new jelly beans are designed for endurance athletes, sports enthusiasts, and anyone looking for a fast, refreshing energy source. Sport Beans jelly beans from Jelly Belly will compete in the $3.2 billion energy category of sports drinks, sports gels, and energy bars, which have similar ingredients, but do not allow for easy portion control. The small single serving packets provides the amount of carbs recommended by sports nutritionists, or allows the athlete to take a few beans as needed.

"At the end of a five-hour race over 150 miles, we need something to really pick it up and cross the line. Towards the end, when it's time to pour it on, the body doesn't have the energy storage, so a quick fuel food helps us finish well," said Kirk Albers, team captain of the Jelly Belly/PoolGel pro cycling team which races on the professional circuit. "Sport Beans taste better than the sports gels and bars."

Jelly Belly Candy Company developed the new jelly bean for portable power. "Today's active adults and teens are exercising harder than ever, and are looking for optimal performance at play and in competition. We`ve heard from marathon athletes for years about how they use Jelly Belly beans for the carbohydrates they need to sustain energy and finish a race, so we developed a fun carb source with additional nutrients the body needs during strenuous exercise," said Bob Simpson, president of Jelly Belly Candy Company.

Sport Beans jelly beans from Jelly Belly are available in 1-oz. single-serving packages retailing for about 99�. They are sold in college bookstores and retailers nationwide. For additional information check out www.JellyBelly.com or call the Jelly Belly Hotline at (800) 522-3267. For news and updates on the Jelly Belly/PoolGel team go to www.jellybellycycling.com

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Samples and press packets with expert recommendations for sports nutrition are available to student reporters by contacting [email protected] or calling Tomi Holt at (415) 884-8077.

Contact:
Tomi Holt
415-884-8077
(Photos and sample available on request)