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From Collegiate Presswire (https://www.cpwire.com): Sports
Following is a transcript of the Oct. 24, 2005 CP NewsLink conference on Sports Nutrition. Featured guests were Dr. Liz Applegate, Ph.D., director of the Sports Nutrition Department at the University of California - Davis, and nutrition advisor to the Oakland Raiders, along with Mr. Robert Simpson, president of Jelly Belly Candy Company. ---------------------------------------------------- moderator: Thank you, everyone, for coming to the CP NewsLink online chat this afternoon where we will be discussing Sports Nutrition and the Student Athlete. moderator: We are pleased to welcome two speakers as our guests this afternoon: Dr. Liz Applegate, Ph.D., director of the Sports Nutrition Department at the University of California - Davis, and nutrition advisor to the Oakland Raiders, along with Mr. Robert Simpson, president of Jelly Belly Candy Company, which recently released a new energy product targeted to athletes and fitness-minded consumers. moderator: As you all know, nutrition is an important and timely topic right now ... Whether it's training with the team or going on a fun run, carbohydrates are surprisingly important and necessary, and they are a basic ingredient in many nutritional products. And nowhere is nutrition awareness more important than the world of college sports, when mere seconds of performance time for an athlete can mean the difference between victory and defeat. moderator: In this conference, we will discuss sports nutrition, and talk about ways college athletes stay at the top of their game - including the use of sports energy products. We'll also discuss how companies are trying to address the needs of today's college athletes for nutrition on-the-go by developing and introducing new products to cater to their unique needs and active lifestyles. moderator: By way of background, to address the need for nutrition in an active lifestyle, candy maker Jelly Belly recently introduced Sport Beans (TM), a first-of-its-kind jelly bean formulated to energize the body during exercise. Sport Beans, made in Lemon Lime and Orange flavors, are larger, traditional jelly beans with something extra. Each one-ounce serving contains 25 grams of carbohydrates, vitamins C and E, and 120mg of electrolytes to boost energy and help maintain hydration. moderator: The Sport Beans are making waves on college campuses. They're already available in 100 college bookstores and have proven to be popular both with student athletes and health-and-fitness-conscious young adults. moderator: The full press release about Jelly Belly's Sport Beans is available on our website at https://www.cpwire.com/artman/publish/article_1179.asp moderator: Dr. Applegate and Mr. Simpson, welcome to CP NewsLink. robert_simpson: Most people know Jelly Belly as a candy company and that we are. We're now making a new venture into energy products because we have some history here that most people don't know about. For many years we've heard from marathon runners who used Jelly Belly beans during those grueling races. Also the military has used Jelly Belly beans in soldiers' training kits to priovide them some energy. Plus, we make other candies, such as gummies, which have vitamins added, so we have some experience in making fortified products. robert_simpson: Sport Beans were a natural next step because so many people are participating in sports and exercise. To make a jelly bean for the fitness minded really came about as the brainstorm of our chairman Herm Rowland, who is a fourth generation candymaker. When he was in high school he was a swimmer and his coach had the team take honey just before hitting the water. robert_simpson: There is a body of scientific study behind using carbs for sports performance which Dr. Applegate will address. For our company Sport Beans was in development for four years before we released it a few months ago. It is designed to fuel and replenish the body during strenuous exercise, which it does from the carbohydrates, plus the addition of electrolytes and vitamins. It comes in a single serving packet of 100 calories so it's easy to use as much or as little as needed. Since Jelly Belly is all about flavor, we made it a top priority to creating a good tasting energy product. moderator: First, a question for Dr. Applegate: Scientifically speaking, can you tell us why sports nutrition is important for athletes, and give us a brief overview of how sports nutrition products work? dr_liz_applegate: What an athhletes eats (or for that matter an active college student) makes a difference on endurance, unjury risk and other performance factors. dr_liz_applegate: Most sports nutrition products such as sports drinks and Sport Beans provide carbohydrate and electrolytes for fuel during a workout and competition. The goal is to get about 100 calories worth of carbs every half hour of exercise. moderator: Second, a question for Mr. Simpson: Why has a candy company decided to expand its products into the field of sports nutrition? robert_simpson: We noticed many of the energy products don't have much appetite appeal. Athletes are telling us they are happy to have a good tasting product, and so we saw a need for a product that not only tastes good, but also provides important nutrients. robert_simpson: We have done testing with our own pro cycling team who love it for a variety of reasons. Aside from its great taste, they appreciate the portion control and portability. It's simple to use and a lot of fun! moderator: Now, we'll turn it over to the audience for your questions. Participants, please enter your questions in the box indicated at the bottom of the Chat window, and click the "ASK" button. moderator: We'll go ahead now and move to our first question... <Q>What impact do carbohydrates have for people who are exercising or in competitive sports situations? <A>dr_liz_applegate: Carbohydrates are a vital fuel for muscles during exercise. The muscles have a store of carbs called glycogen and this can run out within an hour of intense workout. A source of carbs from sport drinks, Sport Beans, fruit or other carbohydrate containing food helps prolong endurance (this is how marathon runners last the 26.2 miles!) <Q>How does Jelly Belly plan to get athletes to think of jelly beans as an energy supplement, when jelly beans have traditionally been a candy? <A>robert_simpson: Sport Beans offer a unique delivery system in the form of a jelly bean, which we have been testing with our cycling team and tri-athletes who need an energy source during exercise. They have been very accepting of taking their nutrients in the shape and form of a jelly bean because it delivers the carbs, electrolytes, and vitamins that they're looking for. <Q>Why would an athlete think of jelly beans as a good fuel source during exercise? <A>dr_liz_applegate: For years I have recommended that runners, triathletes, and other endurance athletes use jelly beans, gummi bears and other candy as a quickly digestable source of carbs (and easy to take along on the run or ride- fit nicely in small running short waistband pockets and bike shirts pockets). Also, athletes tend to enjoy the taste of these candies. Sport Beans have added electrolytes as do sports drinks making them good replenishment during exercise. <Q>A question submitted via e-mail ... Can the food we eat alter our endurance, strength, speed or even our mental performance? <A>dr_liz_applegate: Eating a diet high in carbohydrates can prolong endurance (helping keep glycogen stores full). A diet with ample protein is also important for endurance as well as maitaining muscle mass (important for strength athletes.) Some studies have shown that carbohydrates also help improve reaction time for athletes in hand-eye sports such as basketball. Bottom line: athletes should pay attention to their diet as it has a profound impact on performance. <Q>Another question submitted via e-mail ... When is the best time to use Sports Beans? Before or after exercise? <A>robert_simpson: We recommend that before workout, eat one packet about 30 minutes before exercise. Sports nutritionalists also recommend consuming 1-2 cups of water prior to exercise. Then during exercise, eat a small amount as needed, aiming for one packet (about 100 calories), or you can wait until after workout. Following a long workout or intense exercise, the muscle stores of carbohydrates are drained. Eating a high carbohydrate food such as Sport Beans helps replenish spent stores. Remember to drink water (about 1/2 cup) every 15 minutes. <Q>What special nutrition concerns do athletic women have? <A>dr_liz_applegate: Women athletes need to focus on quality calories. That is meet their need for protein, carbs, healthy fats and vitamins and minerals in fewer caloreis than men. Most women need about 2200 - 2600 calories (though some smaller athleetes may need less). There are other key nutrients such as calcium and iron that women need as well that should be of concern. <Q>Do our carbohydrate, protein, fluid, vitamin, and mineral requirements differ according to our sport? <A>dr_liz_applegate: Endurance athletes need about 400 to 600 grams of carbs daily and about 80-100 grams of protein. The amount of fat (about 60-80 grams daily) depends upon how much activity is done. For football players and other strength athletes, 300-500 grams of carbs, 100-140 grams of protein and about the same amount of healthy fats depending upon calorie burning. <Q>Should Sport Beans be used alone or in combination with other energy products? <A>robert_simpson: Yes, Sport Beans can be eaten alone, along with water, or along with drinking sport drinks and other sport products, such as carbohydrate gels or bars, by managing your intake, depending on the intensity and duration of your workout. The goal is to take in roughly 120-240 calories per hour of extended exercise or activity, along with 1/2 cup of fluid every 15-20 minutes. <Q>Does eating a sugary carbohydrate such as candy cause a spike-and-crash in one's energy level? <A>dr_liz_applegate: Scientific studies do not support this long held belief that sugary foods cause a "spike" and "crash" in energy levels. Once eaten, all carbohydrate foods such as fruit, potatoes, rice and candy, result in a rise in circulating levels of sugar. The body handles this rise through the release of the hormone insulin, which ushers sugars into the body�s cells returning levels to normal. <Q>How were the levels of carbohydrate, electrolytes established for Sport Beans jelly beans? <A>robert_simpson: The nutrient formulation of Sport Beans jelly beans is based upon established recommentdations for carbohydrate and electrolyte replacement from the American College of Sports Medicine. Their guidelines recommend consuming 30-60 grams of carbs per hour during exercise lasting 60 minutes or more. Their guidelines also recommend 1/2-3/4 cups of water every 15-20 minutes and to include the electrolyte sodium. moderator: That was our last question ... Mr. Simpson, do you have any closing remarks? robert_simpson: Sport Beans fit into a number of active lifestyles. We think its different and unique from other exisitng nutritional products because it tastes good and it's fun to use. robert_simpson: If we only had these back when I played intra-mural sports in college, who knows, I might have had the energy to be a star! moderator: This concludes today's newsmaker conference with Dr. Liz Applegate, sports nutritionist, and Mr. Robert Simpson, president of Jelly Belly Candy Company. moderator: On behalf of Dr. Applegate and Mr. Simpson, thank you for attending, and thank you for your interest. And, on behalf of the college journalists attending this event, and those reading about it, our thanks go out to our two guests for taking time out of their busy schedules to chat with us today. moderator: If you have additional questions about this story, or would like to request samples of the Jelly Belly Sport Beans, please contact Tomi Holt at (415) 884-8077 or by e-mail at [email protected]. moderator: Additionally, for your use in writing a story, we will be sending a full transcript of this event over Collegiate Presswire to all of our subscribing newspapers, and we'll be posting a copy on the front page of the CPNewsLink website shortly thereafter. (https://www.cpnewslink.com) moderator: As a reminder, we will be hosting additional CP NewsLink newsmaker events throughout the next month, and will be posting notification of them on the front page of this website and on Collegiate Presswire prior to the next event. moderator: We hope you enjoyed this chat, and trust that it provided you with some insight and perspectives into this issue for your use in writing stories on this topic. moderator: Thank you, once again, for attending today's CP NewsLink conference. moderator: Good bye, everyone! © Copyright 2004 Collegiate Presswire, Inc. and CP NewsLink |