Entertainment
Music Stars Pay Tribute to Radio in Ads
Source: NBN/CP RadioWire
Mar 30, 2005, 11:26

It�s the largest ad campaign ever to promote radio and it�s become a runaway hit.  Commercials featuring Nelly, Ludacris and others have struck a chord with their insider�s look at the highs and lows of an artist�s career since being discovered on the radio:

�Before, I was too fast and too furious, before I disturbed the peace.�

Entercom Communications� David Field:

�We started this as an eight week effort with just six musicians.  Now, 24 super-star artists have stepped-up and the industry has committed to running this campaign all year long.�

Everyone from Vanessa Williams and Heavy-Metal Slash to new comers Mario and John Legend has paid tribute to radio for unearthing new music.  Leslie Fram of Atlanta�s 99-X:

 �Radio is the number one platform for breaking new artists.  By featuring up-and-coming bands as well as established artists who have new music, we remind listeners of that daily.�