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Collegiate Presswire's leadership team is made up of professionals with
experience in journalism, advertising, marketing and communications.
We pioneered the college-media distribution business with the debut of
Collegiate Presswire in 1998, and are totally focused on ensuring its
continued development, innovation and success.
Our goal is
always "more": Collegiate Presswire aims to offer more
services to more clients to help them reach more college
media outlets in more ways than ever before.
Matthew B. Farlie, Co-Founder and
Director of Business Development
As Director of Business Development, and a co-founder of
Collegiate Presswire, Matt Farlie’s responsibilities include negotiating corporate
partnerships, developing new services and plotting the growth-strategy of the company.
Prior to starting Collegiate Presswire,
Farlie's early foray into public relations started with a seven-semester stint on The
Hoya, Georgetown University's twice-weekly college newspaper. More recently, Farlie worked
in the brand-marketing practice at Burson-Marsteller, advising clients in launching new
brands and designing publicity campaigns.
Farlie is a graduate of Georgetown University in Washington,
DC, with a bachelor’s in English and a minor in History.
Lisa Bannerot,
Co-Founder and
Director of Media Services
As Director of Media Services for
Collegiate Presswire, Lisa Bannerot is responsible for working with
college-media editors to meet their content needs, growing the list of
media outlets that receive Collegiate Presswire's news and enhancing the
services we provide.
Bannerot, also a co-founder of the
company, has extensive media agency experience with Saatchi and Saatchi, DFS Compton and
J. Walter Thompson. As a Media Planning Supervisor, Bannerot has wide-ranging knowledge of
media including newspaper, TV, radio, magazine and outdoor media.
Bannerot is a graduate of Smith College in Northampton, Mass., with a bachelor’s degree in
Art History.
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