Radio
McDonald�s �I�m Lovin� It(TM)� U.S. Advertising Launch Announcement
Source: NBN/CP RadioWire
Sep 25, 2003, 12:05

McDonald�s USA announced the launch of its �I�m Lovin� It� brand campaign in the U.S. beginning September 29^th.  The U.S. brand campaign is part of an unprecedented, multi-dimensional, global brand campaign.

�I�m Lovin� It� is a key part of McDonald�s business strategy to connect with customers in highly relevant, culturally significant ways around the world.   The theme and attitude of this full-scale campaign is being integrated into every aspect of the business.  McDonald�s Senior Vice President Chief Marketing Officer U.S.A, Bill Lamar:

��I�m Lovin� It� is a new way of connecting the McDonald�s brand with our customers. It will rekindle the emotional bond our customers have with McDonald�s through a campaign that depicts how people live, what they love about life and what they love about McDonald�s.�

For more information, visit w-w-w-dot-mcdonalds-dot-com.