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Radio
Not-So-Average Joes are Fans of Sloppy Joes
Source: NBN/CP RadioWire
Jan 7, 2004, 14:45

Joe may be a common American name, but that doesn�t mean the man named Joe is common. Just ask Joe Frazier, Joe Theismann, Joe Piscopo or Evan Marriot, who�s better known as "Joe Millionaire." These four unique individuals appear together in a new commercial for Rag��s "Rich & Meaty Sauce." The ad, called "Sloppy Joes," is part of a series portraying humorous situations based on the names of popular recipes. The spot features the four not so regular Joes hanging out at a disheveled house. College football Hall of Famer Joe Theismann:

"I thought the spot was funny, I thought people were wonderful and I think it�s great for Rag�, I mean everybody uses Rag� for Sloppy Joes and that�s what we are."

The new spot begins January 5th and marks the opening of a new campaign called "How do you Rag�?" Focusing on the wide variety of uses and occasions for Rag� sauce. For great ways to Rag� and for delicious recipes, visit w-w-w-dot-eat-dot-com.

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