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From Collegiate Presswire's RadioWire (https://www.cpwire.com/radio): Radio With 90 million U.S. viewers, the Super Bowl is one of television�s most watched programs in history. And for advertisers, the Super Bowl is a golden opportunity. That�s why Olympus, after 24 years, has rejoined the Super Bowl family to launch the M-Robe 500, a digital music player that takes pictures. Martin Lee of Olympus Imaging America explains why they�ve gotten back in the game: "Because there�s no bigger stage to launch a new product in America, than the Super Bowl. Since the world is watching, we promise we�ll put on a good show. We have a great product, the M-Robe, that is interesting and entertaining and the usual advertisers will do the usual things, so we really think that our creative is different and the dancing will bring a whole new level to the word �groove.�" The Olympus ads are a wild blend of digital music, photographs and extreme alternative dance and are scheduled to run during the first and third quarters of the Super Bowl telecast. CLICK HERE to download a transcript of this story: CLICK HERE to download a multimedia (MP3) file of this story: © Copyright 2004 Collegiate Presswire, Inc. and NBN/CP RadioWire |