NEW YORK--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Apr 4, 2001--The New York Times, in conjunction with NYTimes.com, announced today the launch of its College Times Web site at www.nytimes.com/college. By organizing the news into more than 200 academic disciplines, the site allows college students and faculty to more easily locate information related to their specific areas of interest and to integrate New York Times content into their daily academic lives.
Janet Robinson, president and general manager of The New York Times, said: ''We are pleased to be launching the College Times site to serve our next generation of readers in the college market. We look forward to broadening our reach and to further involving both students and faculty with New York Times content in a way that truly supports and enriches their academic activities.''
Visitors to the college site can search for recent Times articles by subject and can sign up to receive free e-mail alerts when new articles related to their specific fields of study are published on NYTimes.com. In addition, users can access a number of additional resources, from career-planning information for students to instructional resources for faculty.
''College students live and breathe the Web, so this is a natural extension for us,'' said Martin Nisenholtz, chief executive officer of New York Times Digital, the Internet division of The New York Times Company. ''The ability for students and faculty to have the New York Times content most relevant to them delivered directly to their desktops as it is published provides a tremendous amount of value to the educational marketplace.''
Additional student features include College News and Views, which highlights recent news events from various colleges and universities, as well as What`s Hot, What`s Not, a collection of recent book reviews, film reviews, technology reviews and more from NYTimes.com. Students will also find weekly features that highlight a notable person from the past week`s news as well as the story of greatest significance to them from the past week`s Times.
The Faculty section includes Teaching with The Times, a set of free curriculum guides that offer innovative ideas about how to augment course content with The New York Times and suggest tips for lectures, discussions, research essays and tests in various subject areas. Faculty will also find direct links to education news and other relevant content from NYTimes.com.
The launch of College Times is the latest step in the development of The Times`s online and offline educational initiatives. The New York Times Learning Network (www.nytimes.com/learning), a free service for teachers, parents and students in grades 3-12 that provides daily lesson plans and interactive resources based on the content of the newspaper, was launched in September 1998, and has been widely recognized for its continued innovation and service. In addition, The New York Times Newspaper In Education program offers curriculum strategies for pre-college teachers and various programs at the college level.
The New York Times Company (NYSE: NYT) is a diversified media company including newspapers, television and radio stations, and electronic information and publishing. The Company`s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. In 2001 the Company was ranked No. 1 in the publishing industry in Fortune`s list of America`s Most Admired Companies. In October 2000 the Company was ranked No. 1 in the publishing industry in Fortune`s survey of the Global Most Admired Companies and was ranked first among all companies in the survey for the quality of its products and services.
The Company, which had 2000 revenues of $3.5 billion, publishes The New York Times, The Boston Globe and 15 other newspapers; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and newyorktoday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S.
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