TV Commercial Reveals that Nelson Mandela and his fellow inmates read The Economist in prison
NEW YORK--(COLLEGIATE PRESSWIRE)--May 14, 2001--After a century and half of publishing, The Economist, the international political, business and current affairs newsweekly, is undergoing a major redesign.
Beginning with the May 12th issue, The Economist will now be full color, featuring color photos, artwork and graphics throughout the magazine. The redesign will also feature a more contemporary cover and a more streamlined layout. Each section will contain its own table of contents and there will be subtle changes to the whole look and feel of the newspaper, all designed to make the ideas, arguments, and analysis The Economist is famous for clearer, easier to find and easier to read.
To promote the redesign, a moving video featuring Nelson Mandela has been produced. Shot on location in and around Capetown, South Africa, the video tells how Nelson Mandela read The Economist during his years of imprisonment on Robben Island...until the authorities discovered that The Economist contained news of the world, not just information on economics, and ended his subscription.
Editor Bill Emmott points out that the new-look magazine will be precisely in line with The Economist’s tradition of taking world affairs, of all levels of seriousness and complexity, and making them understandable to all readers. ''The clarity of our own language and analysis will now be perfectly matched and assisted by the clarity of our layout and graphical presentation. Existing readers will find the editorial stance and approach unchanged, but in a paper that is easier to navigate. New readers, who have often told us that they find The Economist rather forbidding, will now find us easier on the eye but just as stimulating to the brain.''
Worldwide Publisher David Hanger adds that, ''one of the key purposes of the redesign is to make the magazine more accessible and user-friendly so that, unlike the authorities of Mr. Mandela’s prison, potential readers won’t assume we are only about economics. Each week, we provide clear reporting and analysis on a range of topics in world politics, business, finance, science and technology, culture and society.''
The Economist has special subscription terms and rates exclusively for faculty and students. A print subscription also includes free access to their Web Edition.
To learn more about Economist academic subscription options, click here: www.economistacademic.com
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