50 Students to be Selected for Entertainment Business Classes; 12 of the 50 will be Selected for ‘Music In High Places’ Production for MTV
PURCHASE, NY--(COLLEGIATE PRESSWIRE)--Mar 4, 2002--MasterCard International has created a cutting-edge internship program, “Priceless Edge,” designed to give college students the chance for real-life work experience in the highly competitive music industry.
The internship promotion, open to college students 18-25, includes a five-week course on business entertainment held at Vanderbilt and Belmont Universities for 50 students and a real-world internship for twelve qualifying students with Fearless Entertainment. The internship with Fearless Entertainment will put twelve students inside the music industry working on a production of company’s “Music In High Places” series, which airs on MTV and DirecTV.
Select candidates will have the opportunity to work at the Music In High Places production office in Los Angeles in several disciplines, including production, business affairs, artist relations and management. Interns will focus on a specific production of “Music In High Places” and travel with the production team to the taping of the episode, scheduled for Yellowstone National Park.
“The values of these young consumers fit right in line with those of the MasterCard brand,” said Larry Flanagan, chief marketing officer, MasterCard. “They work hard to establish themselves and with ‘Priceless Edge,’ we can provide them with an opportunity to win a real-life experience that can put them on the road to establishing a solid career, and ultimately, financial independence.”
From March 1 to April 23, students can go to MasterCard.com and click on the “Priceless Edge” icon to participate in the first phase of the program, an optional online distance-learning course developed in conjunction with the Grammy Foundation and the Leonard Bernstein Center for Learning. As part of the online offering, students will have the opportunity to apply for the “Priceless Edge” program by completing an online essay question -- “If you could start your own entertainment company, what would it do and how would it be different?”
At the conclusion of the entry period, a panel will select 50 eligible students for Phase II of the program: a five-week course on business entertainment held at Vanderbilt and Belmont Universities (homes of the prestigious Blair School of Music and Mike Curb School of Music Business, respectively) in Nashville, TN. Course instructors will review all facets of the entertainment industry, including business affairs, production, A&R;, entertainment law, etc. Qualifying students receive free tuition, transportation, room and board and classroom costs.
Following the five-week course, a panel of instructors will select 12 of students to participate in the on-site Fearless Entertainment internship program, based in Los Angeles. This two-week, real-world work experience will begin in early August and culminate with the live production of “Music In High Places” at Yellowstone.
“Getting their career off the ground is an enormous challenge for college students,” said Larry Lieberman, president, Fearless Entertainment. “MasterCard has taken the initiative with ‘Priceless Edge’ to help some of the most creative and motivated students take those first steps in the business of entertainment.”
About Music In High Places and Fearless Entertainment
Fearless Entertainment is a music-driven marketing and production company that specializes in developing television programming and special events to fit the special needs of our core constituents: Brands, Bands and Fans. The company is involved with several productions airing on television and develops music events throughout the world. Entertainment marketing veterans, Brian J. Murphy and Larry Lieberman, founded Fearless Entertainment. Music in High Places is an international television and Internet series that brings top recording artists to many of the most ancient sites on Earth -- marrying great music and adventure with the wonders of lost civilizations. The show is designed to be the ultimate music and travel adventure, a “National Geographic Explorer for the MTV & VH1 generations” - capturing each artist’s unique journey to these rarely seen areas of the world with acoustic performances at each site. Music in High Places is and Earth Escapes Production.
About MasterCard
MasterCard International has a comprehensive portfolio of well-known, widely accepted payment brands including MasterCard, Cirrus and Maestro. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association comprised of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard’s award-winning Priceless advertising campaign is now seen in 80 countries and in 40 languages, giving the MasterCard brand a truly global reach and scope. With more than 22 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. At September 30, 2001, gross dollar volume exceeded US$704 billion. MasterCard can be reached through its World Wide Web site at http://www.mastercard.com.
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