NEW YORK--(COLLEGIATE PRESSWIRE)--Aug 28, 2002--The O`Dwyer website (https://www.odwyerpr.com) will provide a suite of special information, news and advice services for PR and other majors starting in September.
``Our website is not well known on campuses even though it`s accessed each month by 45-50,000 unique visitors from the business world,`` said publisher Jack O`Dwyer.
The website will seek a student representative from each campus to promote the site. Pay of $200-$500 monthly is planned based on how much time and effort the student is able to provide.
Students will be able to enroll in the program for a fee of $10 a year.
They will have access to current news as well as tens of thousands of PR stories, product and people mentions dating back to 1989; 50+ essays by PR author Fraser Seitel on current topics; 430 listings of PR firms; PR departments at 8,000 companies, associations and government bodies; a Q&A; section for students plus responses to individual questions and problems; job listings and resume listings, and links to 175+ PR and media websites throughout the world.
Seitel, author of The Practice of Public Relations (Prentice-Hall), first published in 1980 and one of the three leading PR textbooks, is PR`s leading public commentator. He has appeared on ``Larry King Live`` and ``Inside Politics`` on CNN; ``On the Record`` with Greta Van Susteren on Fox; ``The News with Brian Williams`` on MSNBC, and The Wall Street Journal Report on CNBC.
``A vast reservoir of PR databases and news stories is now available to PR and other majors for a token price via the miracle of the web,`` said publisher Jack O`Dwyer.
Site Is Searchable
All stories on the site since Jan. 1, 2001 are in a searchable database. Full texts of stories in the O`Dwyer newsletter and magazine back to Jan. 1, 1989 are available via a link to Lexis-Nexis. L-N charges $3.25 for printing out a story.
As examples, O`Dwyer noted that entering ``crisis`` in the ``Search O`Dwyer`s`` area of the site pulls up 93 stories; ``acquisition`` pulls up 66; Hill and Knowlton, 68, and Burson-Marsteller, 91.
The site is the ideal place to do research on issues, companies, people, industries, and so on, he said.
Staffers at the 35-year-old O`Dwyer Co., who have decades of experience in the PR field, will help individual students with problems and questions.
The site can be a supplement to classroom learning of PR and related majors but can also be of use to other majors who might be thinking of a PR career, said O`Dwyer. PR firms and PR departments of companies often hire liberal arts as well as PR and journalism majors, he noted.
They can also learn about PR techniques that can be of use in their own non-PR careers, he said.
Those interested in representing the O`Dwyer website should write to Jack O`Dwyer, Suite 600, 271 Madison Ave., New York, NY 10016.
|
