This generation demands great taste, good nutrition, and convenience
SANTA ROSA, Calif.--(COLLEGIATE PRESSWIRE)--Sept. 7, 2005--There's a revolution on college and university campuses today that attracts no protestors. Instead, students have demanded and campus food directors have responded with a huge movement to provide healthy, great tasting food options for students to feed their bodies and fuel their brains.
A key player in this "healthy revolution" on campus is Amy's Kitchen, the nation's top-selling brand of natural and organic vegetarian convenience foods, which is now carried by over 500 US colleges in their convenience stores. Campus favorites are Amy's burritos, bowls, entrees and pizzas, all available in the freezer section. When the cafeteria is closed, Amy's is there to provide a great meal.
To serve their students better, on-campus nutritionists and dieticians were looking for healthy food options for those students with special nutritional needs (students who are gluten intolerant, lactose intolerant or follow a vegan diet, for instance) and found that Amy's was the perfect answer.
Once Amy's was available on campus, students of all kinds � not just those on a special diet � were hooked on Amy's delicious food. "In the last year, interest and impetus to get Amy's into college campus "c-stores" (convenience stores stocked with food and incidentals that students need) has come from the students themselves. They are looking for food that tastes great and is also good for you. Students today are more aware of their health and the benefits of eating natural and organic foods," says Craig Forrest, who heads up Amy's campus development program for colleges.
The Amy's booth at the NACUFS (The National Association of College & University Food Services) Convention was a major success. Food service directors from across the country showed up to inquire about bringing Amy`s onto their campuses. Amy`s has a nationwide network of distributors available to service this growing college market. To find out more about Amy�s products and their college campus program, visit www.amys.com.
About Amy's Kitchen
Amy's Kitchen, Inc. is the nation`s leading source of organic convenience food. The market for organic foods is among the fastest growing grocery categories, with sales expanding at more than 23 percent annually, to an estimated $3 billion this year. Now celebrating its 17th year, Amy's Kitchen is a family-owned and operated business based in Sonoma County, California. Its products are available nationally in natural foods stores, many supermarket chains and in select warehouse club stores.
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