New times call for new sentiments and a new way to celebrate
SAN FRANCISCO, CA--(COLLEGIATE PRESSWIRE)--January 16, 2001--Need a break from the hearts and flowers this Valentine’s Day? Or are you looking for a saccharine-free and budget conscious way to celebrate the evening? This year, visitors to eCRUSH(R) can enjoy the ultimate greeting card holiday with the irreverent humor and keen features that have made eCRUSH one of the Web’s top relationship destinations.
Two years ago, eCRUSH revolutionized dating by using technology to answer the age-old question: “would he or she go out with me?” without the risk of rejection. eCRUSH is not a matchmaking or personals site; instead of blindly matching up strangers, eCRUSH plays the role of electronic note passer and icebreaker. Today, eCRUSH is one of the hottest relationship sites on the Web. Millions have used the service resulting in more than 300,000 matches.
Even though eCRUSH has broken the ice for thousands of couples, there are those who will be dateless or who think the holiday is full of hooey. “Let’s face it, if you don’t have a significant other, Valentine’s Day can be ten times worse than a typical Saturday night alone,” said Karen DeMars, president of eCRUSH.com. “If you do have a date, you’re under tons of pressure to spend a small fortune on cards and candy. To counter this, we’ve created a special section that welcomes lovers, loners and penny pinchers alike.”
In addition to it’s core matching service, eCRUSH has added new features for the holiday such as Virtual Candy Hearts (because the real ones taste like chalk) and Virtual Valentines that reflect a more “inclusive” group of sentiments ranging from the traditional (“Be My Valentine”) to the downright hostile (“Valentine’s Day is for Suckers”).
eCRUSH’s Lovers and Loners Section offers something for everyone, including:
* Valentine’s Day Tips - Important information you won’t find anywhere else, like what songs you should not play while trying to get cozy with your valentine: “Kung Fu Fighting”; “Ohio” by Crosby, Stills Nash & Young; “Everybody Eats When They Come To My House,” by Cab Calloway; “Suicide Solution” by Ozzy Osbourne; and “My Ding-a-Ling” by Chuck Berry (actually this song should never be played under any circumstance.)
* Quiz: Are you a Lover or a Loner? - Valentine’s Day means lots of things to lots of people. For some, it’s a blissful celebration of romance. For others, it’s little more than another day of the year with a few more candy hearts than usual. And still to others, it’s a heinous plan hatched by evil couples and greeting card companies to make singles feel lonely and depressed. Visitors can find out where they stand with this 10-question quiz.
* Virtual Candy Hearts - Visitors can send eCRUSH� candy heart messages to all of their valentines with messages ranging from “Got Meat” to “Lather Rinse Repeat” And let’s face it, the real ones taste like chalk.
* Advice Girl - She’s the straight-talking voice of reason in the midst of dating sob stories, confused love triangles and the run-of-the-mill “how do I get him to notice me?” questions. With absolutely no professional credentials, she doles out advice on eCRUSH and for radio stations throughout the country. When you can’t afford a therapist, but have your own couch, the eCRUSH Advice Girl is ready to help.
* eCRUSH Virtual Valentines - Real cards for real people. Send cards that reflect the TRUE spirit of the holiday with messages ranging from the standard “Be My Valentine” and “We’ll be friends forever!” to “Valentine’s Day is for suckers.”
About eCRUSH
eCRUSH is a free site matches people up with their secret crushes without risking the humiliation of rejection. Through creative marketing on a shoestring budget, the site has grown to be the one of the top three relationship sites according to PC Data’s October report and a top ten teen site according to Media Metrix.
Through a proprietary and patented database process, users log onto eCRUSH and, in total secrecy, enter the names of any romantic interests. The eCRUSH database searches for matches - two people who have both listed each other as crushes. When a match happens, both users are informed simultaneously. To maximize the chances of a match, eCRUSH gives users the option of having an anonymous email sent to their love interest saying they have been ``eCRUSHed,`` and encourages them to enter their own crushes to see if there is a match.
Based in San Francisco, the site is supported through advertising revenue and investment, and reached profitability in third quarter 2000.
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