Tour Organizers Promoting “20 Bucks Gets You In The Door” To Fans
ATLANTA--(COLLEGIATE PRESSWIRE)--Jul 23, 2002--Sprite Liquid Mix Tour announced today that admission for the Sprite Liquid Mix festival will start at $20. By keeping ticket prices at an affordable price, tour organizers wanted to make the tour accessible to fans. Tickets for the 15-city summer tour (dates below) will go on sale July 12, 2002 for select dates, with the remaining tickets going on sale by July 26, 2002.
Sprite Liquid Mix features both established and rising musical artists -- rooted in, but not exclusive to hip-hop -- whose music reflects the urban experience. Headline artists include: multi-platinum rapper Jay-Z and the Roc-a-Fella Family and esteemed alternative rock group 311. The line-up also includes up-and-comers Hoobastank, Nappy Roots, N.E.R.D. and Talib Kweli, with more to be announced shortly.
''Our motivation was to provide great value and enable almost anyone to afford a ticket to the show,'' said CAA Music Agent Darryl Eaton. ''As ticket prices skyrocket, we want to go in the opposite direction and create a real end-of-summer promotion while keeping these shows reasonably priced.''
Sprite Liquid Mix is a six-hour event, catering to a cross-cultural, ethnically diverse teen and young-adult audience. The Sprite Liquid Mix venue will be an open and constantly evolving environment where fans, artists and athletes participate in the event`s free expression and free exchange of music, culture, sport and activity. In addition to headline music acts, attendees may experience and participate in a variety of activities including: full-court street basketball, an urban playground featuring street-type skaters and BMX bikers, ongoing demonstrations by local urban graffiti artists, music mixing stations led by local DJs, and The BLOCKBUSTER Lounge, a video gaming area.
SPRITE LIQUID MIX TOUR DATES
AUGUST
20th / Wantaugh, NY / Jones Beach Amphitheatre / On Sale: July 13th
21st / Boston, MA / Tweeter Center / On Sale: July 12th
22nd / OFF
23rd / Washington, DC / Nissan Pavilion / On Sale: July 12th
24th / Indianapolis, IN / Verizon Wireless Amphitheatre / On Sale: July 13th
25th / Detroit, MI / DTE Energy Center / On Sale: July 13th
26th / OFF
27th / Philadelphia, PA / Tweeter Ctr at the Waterfront / On Sale: July 13th
28th / Holmdel, NJ / PNC Bank Arts Center / On Sale: July 13th
29th / OFF
30th / Charlotte, NC / Verizon Wireless Amphitheatre / On Sale: July 20th
31st / Atlanta, GA / Hi-Fi Buys Amphitheatre / On Sale: July 20th
SEPTEMBER
1st / St. Louis, MO / UMB Bank Pavilion / On Sale: July 13th
2nd / Chicago, IL / Tweeter Music Center / On Sale: July 20th
3rd / OFF
4th / Dallas, TX / Smirnoff Music Centre / On Sale: July 26th
5th / OFF
6th / Phoenix, AZ / Cricket Pavilion / On Sale: July 13th
7th / Los Angeles, CA / TBA
8th / San Francisco, CA / Shoreline Amphitheatre / On Sale: July 21st
Sprite is the title sponsor of the Sprite Liquid Mix Tour produced by Creative Artists Agency. Kevin Lyman of Immortal Entertainment will be co-producing the tour and will also help to create many of the experiential elements of the festival.
About Sprite
Sprite has a long tradition of successfully relating to the teen audience through a direct, honest and straightforward approach. Sprite first earned credibility with teens and young adults with the introduction of the “Obey Your Thirst” tagline. For the past 15 years, Sprite has leveraged its relationship with Hip Hop and the NBA to reinforce its message to teens, reminding them to be real and true to themselves and to strive for self-expression
About CAA
Creative Artists Agency is a talent and literary agency with offices in Beverly Hills and Nashville. CAA represents many of the most creative and successful artists working in film, television, and music, and provides marketing services to corporate clients. The agency serves as the access point through which artists, consumers and global brands intersect to create, acquire and sell entertainment properties, and to enrich entertainment and brand experiences. Additionally, CAA has an equity relationship with Shepardson Stern + Kaminsky (SS+K), a leading communications consulting firm based in New York City.
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