America`s # 1 Condom Brand & Dr. Drew to Deliver Positive Messages About Responsible Choices to Sexually Active Young Adults
PRINCETON, N.J.--(COLLEGIATE PRESSWIRE)--May 19, 2003--Young adults are participating in sexual behaviors that are proving to be very risky, including unprotected sex and inconsistent condom use. Considering that by age 24, at least one in three sexually active people are estimated to have contracted an STD (1), there is clearly a need for guidance and education.
No one knows and understands the dangers facing teens and young adults today better than Dr. Drew Pinsky. A respected medical doctor, relationship expert and certified addictionologist, his experience communicating positive messages to teens spans 20 years. Dr. Drew`s commitment to the sexual health of young people makes him an ideal partner for America`s #1 condom brand. Together, in 2003, Trojan(R) brand condoms and Dr. Drew will work to help empower sexually active young adults to make responsible, healthy sexual decisions. Based on statistics about sexual risk behaviors among young adults, the Trojan(R) brand and Dr. Drew will collaboratively reach out to young people in their everyday environments to speak candidly about the issues facing them.
''Dr. Drew shares the brand`s commitment to educating young adults about the risks associated with sex. He relates to this audience, he speaks their language and presents the opportunity to effectively communicate with them,'' said Jim Daniels, senior director of marketing for the Trojan brand. ''Young men and women are faced with tremendous pressures today, and the Trojan brand believes it can connect with them more directly through Dr. Drew.''
Of the alliance, Dr. Drew said, ''I`m thrilled to be working with Trojan to help promote healthy sexual behaviors among sexually active teens and young adults. Our views on condom protection and education are complementary - we both understand the significance of reaching this vital group of sexually active people to help them realize the importance of practicing safer sex.''
The Trojan brand/Dr. Drew Pinsky partnership kicks off this spring as the brand launches a revolutionary new condom, Trojan(R) Twisted Pleasure(TM). This new condom demonstrates the brand`s commitment to bringing innovation to the category to encourage sexually active young people to use condoms. As part of the 2003 campaign, the Trojan brand will conduct a wide-scale national public relations program, develop public service announcements and distribute educational materials to consumers and public health officials via events and its Web site, www.trojancondoms.com.
Trojan(R) brand condoms, America`s #1 condom brand, trusted for over 80 years, are distributed by Church and Dwight, Co., Inc., in Princeton, NJ.
*Editor�s Note: Send request for full Dr. Drew Pinsky bio to [email protected].
(1) ''Sexually Transmitted Diseases in the United States'' The Henry J. Kaiser Family Foundation; February 2000.
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