High-Quality Texts for the Humanities, Behavioral and Social Sciences, Sciences, Mathematics, and Business at a Cost Significantly Lower Than That of Mainstream Texts
BELMONT, Calif.--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Feb 9, 2004--In direct response to student and instructor demand for quality learning materials at lower prices, Thomson Higher Education, a part of the Thomson Corporation (NYSE:TOC; TSX:TOC), announces two new initiatives: the Advantage Series, a comprehensive selection of lower-priced texts and electronic solutions from highly respected authors in the humanities, behavioral and social sciences, sciences, and mathematics; and Digital Discounts, a special limited-time offer on digital versions of selected leading Thomson Higher Education texts.
An instructor`s adoption of an Advantage Series title gives students the opportunity to purchase new, high-quality textbooks at a price at least 25% below the price of typical hardcover texts for the course. Titles in the series are able to offer cost savings in various ways, including:
-- Smaller trim sizes, one- or two-color production, fewer photographs and illustrations (''Compact Editions'').
-- Unbound and three-hole punched versions of full-color texts (''Value Loose-leaf'' texts).
-- One- or two-color texts enhanced by media-rich Web sites (''Value Paperback'' or ''Value Hardback'' texts), instead of putting these assets into the book itself.
''We are highly enthusiastic about the launch of the Advantage Series, which is just one reflection of our ongoing commitment to responding quickly with unique and varied solutions to our customer`s current and emerging needs,'' said Susan Badger, CEO of Thomson Higher Education. ''In making a selection from our list of highly respected titles, an adopter of an Advantage Series book will receive all the advantages of both scholarship and quality in a lower-priced course solution.''
This season`s list of Advantage Series books, available for use in summer and/or fall 2004 courses, features more than 25 titles from many of Thomson Higher Education`s most respected and successful authors. These include Charles R. Hoffer`s Compact Edition of Music Listening Today, Second Edition; Sheldon Metcalfe`s Building a Speech, Fifth Edition; Edward L. Ayers, Lewis L. Gould, David M. Oshinsky, and Jean R. Soderlund`s American Passages: A History of the United States, Compact Edition; Steffen W. Schmidt, Barbara A. Bardes, and Mack C. Shelley`s American Government and Politics Today, Brief Edition (2004-2005); and Tom S. Garrison`s Oceanography: Invitation to Marine Science. These titles are available unbundled, or with rich technology and Web resources. Thomson Higher Education will constantly expand the series, introducing additional titles in the fall and throughout the coming years.
In its ''Digital Discounts'' promotion, Thomson Higher Education is offering specially priced interactive versions of several key texts from Thomson South-Western, Thomson Brooks/Cole, and Thomson Wadsworth. These products combine the original textbook with a rich selection of multimedia learning tools and tutorials.
Joe Marcelle, senior vice president of sales and marketing, said, ''We`re giving our customers an alternative to the traditional textbook model, not only offering quality content at an unbelievable price but added flexibility and features in a digital environment.''
The Digital Discounts program includes Boone and Kurtz`s Contemporary Marketing, Eleventh Edition; Daft`s Management, Sixth Edition; Gitman and McDaniel`s The Best of The Future of Business; Guffey`s Business Communication: Process and Product, Fourth Edition; Mankiw`s Principles of Economics, Third Edition; McEachern`s Sixth Editions of Economics: A Contemporary Introduction, Macroeconomics: A Contemporary Introduction, and Microeconomics: A Contemporary Introduction; and Miller and Jentz`s Business Law Today, Sixth Edition. Interactive versions of Beneski and Waber`s Virtual Biology Laboratory and Nairne`s Psychology: The Adaptive Mind, Third Edition - plus the Engage Online version of Starr and Taggart`s Biology: The Unity and Diversity of Life - round out the list of titles that are part of this special offer. All of these texts are available in other formats, but this Digital Discount program gives students and faculty the choice of a less expensive digital alternative if they feel it would provide a better solution to their teaching and learning needs.
About The Thomson Corporation and Thomson Higher Education
The Thomson Corporation (www.thomson.com), with 2002 revenues from continuing operations of $7.5 billion, is a global leader in providing integrated information solutions to business and professional customers. Thomson provides value-added information, software tools and applications to more than 20 million users in the fields of law, tax, accounting, financial services, higher education, reference information, corporate training and assessment, scientific research and healthcare. With operational headquarters in Stamford, Conn.,
Thomson has approximately 43,000 employees and provides services in approximately 130 countries. The Corporation`s common shares are listed on the New York and Toronto stock exchanges (NYSE:TOC; TSX:TOC). Its learning businesses and brands serve the needs of individuals, learning institutions, corporations and government agencies with products and services for both traditional and distributed learning. Thomson Higher Education (www.wadsworth.com; www.brookscole.com; www.swlearning.com; www.heinle.com) is a leading provider of higher education textbooks, software, and Internet materials for the humanities, behavioral, and social sciences, mathematics and the sciences, and business and economics. Thomson Higher Education publishes under the brands of Thomson Wadsworth, Thomson Brooks/Cole, Thomson South-Western, Thomson Heinle, and Thomson Schirmer.
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