Announcing the Spring 2005 launch of Forgotten Soles - a new footwear line specializing in fun, fashion shoes for women who leave a larger footprint, size 11 to 15.
BOSTON--(BUSINESS WIRE via COLLEGIATE PRESSWIRE)--Sep 8, 2004--Forgotten Soles, a new wholesale company launching this month, will meet the footwear needs of the 9 million women who cannot now find their size in regular shoe departments. This wholesale company will work with retailers who are interested in serving these customers. Marshall Cohen, NPDFashionworld expert, estimates retailers can add 8% to their revenues by selling to these unserved customers.
Forgotten Soles is devoted only to providing shoes for young women who need size 11-15. The first line of specially designed shoes for this footwear niche market will launch for Spring 2005 under the brand ''Eleve by F.S.'' (pronounced A-lv-A). Retailers can contact the company now to apply to represent this line in their communities.
Forgotten Soles will help retailers serve the young, active women who grew up under Title IX. These are women like Serena Williams, Paris Hilton, Lisa Leslie, Laila Ali, Michelle Wie and Kristen Johnson.
Women who need larger shoe sizes want fun, trendy shoes too. Major retailers don`t carry them (see the Wall Street Journal article, July 27, 2004: ''When the Shoes Don`t Fit''). These potential customers need more shoe choices in retail stores but manufacturers don`t make the trendy shoes in larger sizes ... until now. The list of retailers across the country carrying the Forgotten Soles brand will be available in October.
More information about Forgotten Soles is available at www.ForgottenSoles.com. Or contact Barbara Thornton, 617-536-4218.
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