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Last Updated: Sep 18th, 2003 - 15:42:22   

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Playtex Launches Half Sizes

Source: NBN/ CP RadioWire
Aug 11, 2003, 14:49
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Women who have complained about ill-fitting bras can now thank Playtex for their better fit.  Taking a page from the shoe industry, the Playtex Thank Goodness it Fits� brand has introduced half sizes for women.  Fashion expert Melissa Rivers says for years women have complained about being �between sizes,� and having to wear a bra that didn�t fit perfectly: 

 

Seven out of 10 women wear bras that don�t fit properly.  Thanks to half size cups from Playtex, we now have more choices for a more perfect fit, and that�s only half the story.  The other half is fashion � there are styles and colors that range from classic to fun and flirty depending on your mood.�

 

Playtex half size bras are available in department and chain stores nationwide in size increments from �Nearly A� to C.

 

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