Suggested Anchor Lead-In: �Don�t Mop With Dirty Water Again!� say the makers of Pine-Sol.  Too good to be true? Well, think again.  John Driden has more.

Dirty water - one of the nation�s biggest cleaning gripes is the target of a recent product improvement.  Fittingly named, �Don�t Mop With Dirty Water Again!� Pine-Sol literally pulls dirt to the bottom of the bucket, keeping mop water from clouding with floating dirt. Phil Dewester, marketing manager for Clorox:

�Dirty mop water is something everyone can relate to.  Mopping your floor with dirty water seems like it only defeats the purpose of cleaning your floor.  But, luckily �Don�t Mop With Dirty Water Again!� Pine-Sol pulls dirt particles together and drops them to the bottom of bucket.  No other floor cleaner has this technology.�

A recent survey on mopping reveals that nearly six out of ten consumers are frustrated with their current dilutable floor cleaner, and blame the dirty mop water from spoiling their efforts to make floors sparkle.

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