How can an insurance company provide its customers with more value for their premium dollars?  Fireman�s Fund Insurance has an idea.  The national insurance firm has announced the first-ever alliance with the American Society of Appraisers, a professional appraisal organization to improve consumer service.  ASA President Gene Kaczowski says the new alliance will provide enhanced protection for thousands of consumers:

 �This is a win-win situation. As a result of the alliance, agents will be able to help their customers quickly locate experts for appraising their jewelry, watercrafts, art, antiques and other collectibles.�

ASA members represent all appraisal disciplines. ASA, an international professional society, provides valuation education, testing, and a rigorous accreditation process and refers over 25,000 consumers annually to accredited appraisers world wide. ASA accredited appraisers must pass several exams and adhere to national standards, a code of ethics and strict report writing requirements.