Companies Strive to Meet Active Consumers' Needs

Feb 14, 2005, 16:20
Radio Wire > Health
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Today's young woman doesn't sit still for long, and she's demanding products that match the latest trend�on-the-go freshness. Among the estimated nine million women on college campuses in the U.S., feeling fresh counts!  Whether it's a disposable toothbrush before a concert, refreshing facial wipes after-hours at the library, or a comfortable pantyliner during a long shopping day at the mall, it's clear that today's young women want take-it-with-you options.  One example of products answering this trend is Kotex Lightdays� Incredibly Thin Everyday Liners - remarkably thin everyday liners created for today's busy woman.  These liners are available in natural spa-like scents including Aloe Whisper, Lavender Blossom and Chamomile Dreams, and they come in tasteful gift-like packaging that gives women the personal comfort and style they're looking for�wherever they go. For more information visit www.kotex.com