It�s the largest ad campaign ever to promote radio and it�s become a runaway hit. Commercials featuring Nelly, Ludacris and others have struck a chord with their insider�s look at the highs and lows of an artist�s career since being discovered on the radio:
�Before, I was too fast and too furious, before I disturbed the peace.�
Entercom Communications� David Field:
�We started this as an eight week effort with just six musicians. Now, 24 super-star artists have stepped-up and the industry has committed to running this campaign all year long.�
Everyone from Vanessa Williams and Heavy-Metal Slash to new comers Mario and John Legend has paid tribute to radio for unearthing new music. Leslie Fram of Atlanta�s 99-X:
�Radio is the number one platform for breaking new artists. By featuring up-and-coming bands as well as established artists who have new music, we remind listeners of that daily.�
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