April is Alcohol Awareness Month, a campaign to remind the public about drinking responsibly. To acknowledge this, Diageo, the world�s leading premium drinks company is, literally, racing to get the word out.
To drive home their point with parents, they are providing space on their NASCAR sponsored car, in this week�s race, to the special �Ask, Listen and Learn� program created by the Century Council and Nickelodeon. Guy Smith, Executive V-P of Diageo:
��Ask, Listen and Learn� is a great program designed to provide parents with important tools to talk to children of middle school age about underage drinking. At Diageo, we feel that this is a timely opportunity to reach adult racing fans about the responsible use of alcohol on this first weekend of Alcohol Awareness Month.�
The car driven by reigning Nextel Cup Champion Kurt Busch, can be seen at the big Bristol 500 this weekend, and it will also be seen later in the season.
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