With 90 million U.S. viewers, the Super Bowl is one of television�s most watched programs in history.  And for advertisers, the Super Bowl is a golden opportunity.  That�s why Olympus, after 24 years, has rejoined the Super Bowl family to launch the M-Robe 500, a digital music player that takes pictures.  Martin Lee of Olympus Imaging America explains why they�ve gotten back in the game:

"Because there�s no bigger stage to launch a new product in America, than the Super Bowl.  Since the world is watching, we promise we�ll put on a good show.  We have a great product, the M-Robe, that is interesting and entertaining and the usual advertisers will do the usual things, so we really think that our creative is different and the dancing will bring a whole new level to the word �groove.�"

The Olympus ads are a wild blend of digital music, photographs and extreme alternative dance and are scheduled to run during the first and third quarters of the Super Bowl telecast.

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